Market Street Tags Products for Health-Conscious Guests

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Market Street Tags Products for Health-Conscious Guests

In a bid to help recognize National Nutrition Month, six Dallas-Fort Worth Market Street locations have launched a new Nutritional Tag program that highlight foods meeting gluten-free, heart healthy/diabetes management, lean/low-fat, sugar-free/reduced sugar, and organic standards.

The easy-to-understand labels -- which feature corresponding letters and colors demarcating sugar-free, gluten-free, heart healthy, diabetes management, organics, lean and low-fat meat and dairy products - are designed to conveniently lead store guests with special dietary needs to safe, healthy choices.

Alicia Brown and Dr. Tyra Carter, registered dietitians for Market Street’s Lubbock, Texas-based United Supermarkets parent, have combed the stores grocery aisles to help distinguish a wide variety of healthier food selections from conventional foods.

“We have spent many hours during the past two years reading labels on all our food items so health-conscious guests can enjoy their shopping experience,” said Carter, corporate dietitian for United Supermarkets. “The nutritional tags serve as a friendly guide that allows guests to make informed food decisions to improve health, manage or prevent disease. Now when guests see one of our nutritional tags distinguishing a food item, they have peace-of-mind that a registered dietitian has approved the item for special dietary needs.”

Market Street stores will have signage positioned throughout the aisles to help guests become familiar with the new program, for which food items must meet one of the following criteria:

Gluten-Free - blue label with letters “GF”

Heart Healthy/Diabetes Management - pink/purple label with letters “HHDM”

Lean/Low-Fat - orange label with letter “L”

Sugar-Free/Reduced Sugar - pink label with letter “S”

Organic - green label with letter “O”

The campaign surrounding the new nutritional tag program will run throughout the entire month of March, with stores highlighting a different tag each week. Guests seeking more information about the Nutritional Tag program can interact with company dietitians online by submitting questions to be anonymously featured on the Health and Wellness page or answered individually by e-mail.

Brown, health and wellness marketing manager and a registered dietitian for the regional retailer, also offers personal shopping assistance to guests seeking to develop healthier eating habits. By appointment and free of charge, the dietitian offers her nutritional expertise throughout the entire shopping experience, leading guests at all DFW Market Street locations toward a future of well-informed food selection. She also is available for tours of the new Nutritional Tag program.

“The Nutritional Tag program is like shopping with a registered dietitian, helping you select better foods for you and your family,” said Brown. “We’ve tagged thousands of food items to give our Market Street guests a wide selection of nutritious items. Health-conscious guests will really appreciate the great steps we’ve taken to make shopping in our stores as easy as possible. Anyone with questions is encouraged to visit our site or send us an e-mail.”

The family-owned United Supermarkets operates supermarkets in 29 markets across
north and west Texas. A self-distributing company, United currently operates 49 stores under three distinct formats: United Supermarkets, Market Street and Amigos United.