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Consumer Analytics

  • ACNielsen and Spectra Launch Consumer Marketing Mix Service

    ACNielsen U.S., an operating unit of ACNielsen, and the MediaPlan division of Spectra Inc., each VNU companies, today announced the launch of a jointly developed information service that brings a new level of actionability to the process of marketing mix modeling.
  • Internet Use Surges in UK

    nternet usage in the UK is continuing tosurge, with the vast majority of people happywith the service they get, according totelecoms watchdog Oftel's latest quarterlysurvey.
  • Fresh Brands Inc. Opens Piggly Wiggly Prototype Supermarket

    Fresh Brands Inc. on Thursday announced the opening of its new flagship Piggly Wiggly supermarket in Sheboygan, Wis., that will serve as a prototype for the company's future Piggly Wiggly stores and remodeling projects.
  • ACNielsen Announces Category Business Planner Agreement With Bruno's

    ACNielsen U.S., an operating unit of ACNielsen, a VNU company, today announced that product sales information from Bruno's will soon be available on its newly launched category management intelligence system, Category Business Planner (CBP).
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