Mann Packing Pours On Flavor With Star Olive Oil In-Pack Offer
Mann Packing is pouring on the flavor in a new promotion with Star Olive Oil that’s perfect for spring cooking. Beginning April 1, shoppers can save $1 on purchases of Star Olive Oil when they purchase packages of Mann’s Broccolini or Simply Singles whole-leaf lettuce leaves.
The offer, inserted into 60,000 packages of Broccolini (packaged in 6-ounce trays) and three versions of Simply Single packages, will be available nationwide.
“Olive oil is healthier than butter, and that makes a nice complement to fresh vegetables,” said Lorri Koster, the Salinas, Calif.-based Mann’s VP of marketing. “Now more than ever, consumers are looking for value, especially in high-end cooking ingredients such as olive oil.”
The promotion also includes a recipe book with three simple recipes featuring Mann products, including a Caesar (salad) cocktail, Balsamic Broccolini® and Mann’s Broccolini® and Sugar Snap Pea Caprese Salad.
This is the first time Mann has joined forces with Star Olive Oil on a cross-promotion; a second promotion is planned for June.
“This offer is a good fit for our target shoppers because it is designed to increase usage of two perfectly paired items,” Koster said.
For more information, visit www.veggiesmade easy.com.