Mann, Minute Rice Team for BTS Promo

Press enter to search
Close search
Open Menu

Mann, Minute Rice Team for BTS Promo

08/23/2009
Mann Packing Co. and Minute Rice have joined forces on a fall promotion aimed at healthy family cooking during the busy back-to school season. Designed to provide shoppers with ideas and instructions for quick, easy and healthy meal solutions, the promo includes a $1 offer off any two Minute Rice products with the purchase of select packages of Mann’s fresh-cut vegetables.

The coupon, applied to 1 million of Mann’s packages, includes two serving suggestions featuring Mann’s Vegetable Medley, Broccoli Wokly, California Stir Fry, Sugar Snap® Peas, Snow Peas and Minute Rice.

The promotion hit stores in mid-August, “when families start eating at home and regular meal patterns are re-established,” noted Lorri Koster, VP of marketing at Salinas, Calif.-based Mann, adding that the on-pack offer is aimed at spurring trial, while the recipes pinpoint usage ideas.

This is the second time Mann has teamed with Houston-based Riviana Foods, Inc.’s Minute Rice brand for a joint cross-promotion during the back-to-school season.

For more information, visit www.veggiesmade easy.com or www.minuterice.com.