Major Retailers Back Pink Ribbon Produce Campaign

Harris Teeter, Meijer and Price Chopper are gearing up to once again support Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness. The educational fundraising program, which will return this October, teams the three grocery store retailers with produce suppliers in an effort to raise money for local Susan G. Komen for the Cure affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon program icon on posters and point of sale signs.

“This is a program that retailers and produce partners are passionate about because it impacts the lives of their employees, families and communities,” said Debbie Augustine, CEO of Consumer Effects International, which developed the campaign. “This cause affects people so personally, and this is an opportunity to share information about breast cancer prevention that can really make a difference.”

Produce partners supporting this year’s Pink Ribbon campaign include:

Paramount Citrus, Southern Specialties; Earthbound Farm; Highline Mushrooms; Etherton Sales; Rainier Fruit; Mastronardi Produce/SUNSETi; Seald Sweet; Andrew & Williamson; Westmoreland Sales; D’Arrigo Bros.; Chilean Avocado Importers Association; Country Fresh Mushrooms; Quebec Distributing; Custom Pak; Dole
Sun Pacific; Fowler Packing; Wonderful Pistachios; Double Diamond; Sunlight International; Gurda Gardens; Natures Way & Farmer’s Market; Apio; Country Fresh; Alpine Fresh; Fresh Express; and Beach Street Farms.
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