Loblaw Selects Gilbarco FlexPay for Stations

Canadian grocer Loblaw Cos., Ltd. will upgrade more than 750 fuel dispensers with Gilbarco’s FlexPay EMV CRIND Card Reader in Dispenser at 200 locations across Canada, according to the petroleum equipment supplier.

“Gilbarco has been our preferred dispenser supplier for many years, and we trust their leadership and expertise in outdoor payment,” said Brian Magdee, VP of the autofuel business at Brampton, Ontario-based Loblaw. “The FlexPay EMV CRIND is the easiest and most integrated field retrofit solution we’ve found.”

The new CRIND system complies with EuroPay MasterCard Visa (EMV) payment system requirements, as it’s able handle “chip and PIN” debit and credit cards, according to the vendor.

“Loblaw is among the first in Canada to organize and deploy a network-wide EMV solution at their dispensers,” noted Scott McDowell, director of dispenser applications at Greensboro, N.C.-based Gilbarco Veeder-Root. “Our experience in Europe and our relationship with Loblaw provided valuable insight that helped us understand the needs of retailers and their customers.”
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