Loblaw Expands Data Warehouse for Stronger Store-Level Forecasting

TORONTO, Ontario, Canada - Canadian food retailer Loblaw Companies Limited yesterday doubled the size of its data warehouse and related professional services in an effort move to a more dynamic data environment, add functionality to its enterprise system, integrate all corporate information, and provide business users with more timely and accurate analytics.

The new system, from Teradata, a division of Dayton, Ohio-based NCR Corp. along with Teradata's Demand Chain Management (DCM) forecasting applications - which Loblaw deployed in 2004 - was installed to help the retailer extend demand forecasting to cover all 1,200 retail locations and help optimize order forecasting and improve store-level product fulfillment.

"The new technology helps us balance our efforts to improve in-stock positions to better serve our customers with the need to keep inventory costs under control," said Roman Coba, s.v.p. and c.i.o. of Loblaw. "The Teradata data warehouse combined with the DCM application will minimize our out-of-stocks while reducing safety stock levels,"

Loblaw is Canada's largest food distributor, with operations across the country and more than 130,000 employees.
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