Light up With NASCAR

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Light up With NASCAR

08/04/2009

BIC Lighter has signed a multi-year agreement with NASCAR Sprint Cup Series nine-time race winner Kasey Kahne to create a line of licensed lighter wraps in four designs depicting Kahne and his No. 9 Dodge Charger car. This is the third lighter series from the Shelton, Conn.-based BIC Consumer Products to feature a NASCAR star; the other two are Dale Earnhardt Jr. and Jeff Gordon. Available this month in a three-driver 50-count tray, each lighter has a suggested retail price of $1.69. For additional information, visit www.bicworldusa.com.