Lick the Recession

Dreyer’s/Edy’s, originator of the Rocky Road ice cream flavor back in 1929 as a response to the Great Depression, has now come up with a new limited-edition variety to help lift recession-weary consumers’ spirits. Combining vanilla ice cream with swirls of real strawberry and blueberry, the new Slow Churned® Light ice cream flavor, “Red, White and No More Blues,” and features half the fat and one-third fewer calories than regular full-fat ice cream, according to Oakland, Calif.-based Dreyer’s Grand Ice Cream, a division of Nestlé USA. Detroit comic PJ Jacokes, winner of the brands’ recent “A Taste of Recovery™” promotion, is helping to introduce the patriotic variety to the public. The product retails for a suggested $5.99 per 1.5-quart carton. To learn more, visit www.icecream.com.