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Lay's Reveals 'Do Us A Flavor' Finalists

PLANO, Texas -- Lay's potato chips has unveiled the four finalists of this year's "Do Us A Flavor" contest, in which the brand asked fans nationwide to submit ideas for the next potato chip flavor.

Selected from more than 14 million entries, the flavor finalists are Lay's Cappuccino; Lay's Cheddar Bacon Mac & Cheese; Lay's Kettle Cooked Wasabi Ginger; and Lay's Wavy Mango Salsa. The four varieties will appear on store shelves this month.

Consumer votes will determine which flavor is selected as the winner, with the finalist behind the winning idea taking home a $1-million grand prize, and the runners-up each receiving $50,000. Voting will take place July 28 through Oct. 18 online and through social media channels, with the winner revealed in November.

"The number and range of flavor ideas shared, the level of engagement our fans had with the program and the anticipation that has been mounting over the last several weeks as we prepared to name our finalists have demonstrated once again the incredible passion and excitement our fans have for great potato chip flavors," said Ram Krishnan, senior VP of marketing, Frito-Lay North America.

The contest finalists are Chad Scott from Las Vegas, Nev., who submitted Cappuccino; Matt Allen from Troy, Ohio, who submitted Cheddar Bacon Mac & Cheese; Meneko Spigner McBeth from Deptford, N.J., who submitted Wasabi Ginger; and Julia Stanley-Metz from Sacramento, Calif., who submitted Mango Salsa.

Lay's first held the "Do Us A Flavor" contest in 2012; fans chose Lay's Cheesy Garlic Bread as the winner. 

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