Lay's, Doritos Hunt for Artists to Commemorate Black History Month

Press enter to search
Close search
Open Menu

Lay's, Doritos Hunt for Artists to Commemorate Black History Month


Frito-Lay North America's Lay's and Doritos brand teams have introduced a Black History Month Art Contest that invites consumers to submit an original piece of art online for chance at a grand prize of $5,000 and a local gallery showing. The winner will be selected in part by consumer voting.

In addition, Frito-Lay will donate $1 to the United Negro College Fund (UNCF) for each consumer vote received and for each piece of artwork submitted. If consumers also enter the nine-digit code from a bag of Lay's potato chips or Doritos tortilla chips when they vote, Frito-Lay will donate another $1 to UNCF, up to a maximum of $35,000. The brand is guaranteeing a minimum donation to the organization of $25,000.

"Our partnership with the UNCF will provide scholarships to help more artists and students reach their full potential," said Linda Bethea, director, marketing at Plano, Texas-based Frito-Lay North America.

Through Feb. 28, aspiring artists 18 years or older can visit to upload an image of an original piece of art created in any medium and celebrating a historical African-American achievement. Voting by consumers age 13 and up begins Feb. 1, with the top five fan favorites receiving $1,000 apiece. The grand-prize winner, chosen by Frito-Lay, will be revealed March 25.

Frito-Lay North America is the $12 billion convenient foods business unit of Purchase, N.Y.-based PepsiCo. As well as Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.