Landshark Lager Dives Into Coastal Cleanup

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Landshark Lager Dives Into Coastal Cleanup


Landshark Lager is partnering with Ocean Conservancy in support of the organization’s International Coastal Cleanup Day on Sept. 15.

The annual effort, now in its 27th year, encourages people to reduce their own trash impact and volunteer to clean up our coastlines, rivers and lakefronts. This year, more than 500,000 volunteers are expected to participate in local cleanup efforts around the world.

International Coastal Cleanup Day also will mark the culmination of Landshark’s Fin-Tastic Voyage campaign. From June through September, Landshark and Ocean Conservancy invited volunteers to help keep the coast trash free through beach cleanup events. An event in Pensacola will be the finale after events along the Atlantic Coast from the Carolinas to the Florida Keys. More than 750 volunteers turned out to support Landshark’s local clean-up efforts.

“Our beaches provide the perfect escape, so it’s important we leave our favorite coastal spots better than how we found them,” said Michael Lourie, Landshark Lager brand manager. “Ocean Conservancy and Landshark make a great team because we like to have a good time on the water and also recognize the positive effect we can have when we each do our part for our oceans.”

Paddleboarding champion and Landshark ambassador Danny Ching also has joined the cleanup effort. “As I travel across the country for races, I love seeing how each community takes a lot of pride in their beachfront,” Ching said. “That’s why I’m not surprised at the great turnouts that Ocean Conservancy and Landshark get when they organize a cleanup. Then, adding some stand up paddleboarding to the day gets people on the water and reminds us why we should care for our amazing beaches.”

Throughout the summer, Landshark sponsored stand-up paddleboarding races and events offering both professional and recreational paddleboarders a chance to participate in this fast-growing sport.

Landshark Lager is a refreshing island-style lager from Anheuser-Busch’s Margaritaville Brewing Co., created in collaboration with Jimmy Buffett’s Margaritaville restaurant chain.