Land O’Frost Launches ‘Mad Money Mondays’

Well aware that many consumers look upon the start of the workweek with dread, Land O’Frost, the third-largest U.S. lunchmeat brand has introduced “Mad Money Mondays” to excite and reward its fans.

Specially marked packages of the Lansing, Ill.-based brand’s lunchmeats will feature Mad Money Mondays game pieces that could be worth up to $1,000 in cash. Consumers can enter by visiting www.LandOMoms.com and typing in the code on their game piece all week long. Every Monday for 10 weeks, Land O’Frost will choose 21 winners at random: one $1,000 grand-prize winner, five $500 first-prize winners, and 15 $100 second-prize winners. The total prize value totals $5,000 every week for 10 weeks, or $50,000 throughout the summer. The first drawing is slated to occur on Monday, July 26, with the entry period lasting until the last drawing on Monday, Sept. 27.

“Between summer camps and family vacations, summertime gives a great break for the kid, but oftentimes means more work for Mom and Dad, and more stress on the family pocketbook,” noted Land O’Frost VP of marketing Stephan Williams, a father of two himself. “At Land O’Frost, we’re always looking for ways to make Mom and Dad’s life a little easier and more rewarding. Understanding the old adage ‘cash is king,’ Mad Money Mondays will help many families this summer.”

No purchase is necessary for consumers to take part in the drawings. As well as Mother’s and Father’s Days promotions and www.LandOMoms.com, the manufacturer rolled out www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost this year as a part of a broader consumer branding campaign.

The largest family-owned brand of packaged deli meat in the United States, Land O’Frost operates three facilities in Lansing; Madisonville, Ky.; and Searcy, Ark.