LaCroix Adds 3 Summer Flavors

The LaCroix Sparkling Water brand has added three new flavors to its lineup -- Apricot, Mango and Passionfruit -- available exclusively at Target Stores across the country.

Now offering 12 LaCroix varieties in total, the top domestic sparkling water brand is calorie-, sweetener-, sodium- and sugar-free, and serves as a healthy alternative to the bevvy of artificially sweetened beverages available in the market.

LaCroix’s three new tropical flavors are trend-forward and unique, appealing to those who have yet to experience their first LaCroix moment – and to LaCroix Loyalists alike," said Vanessa Walker, SVP marketing and strategy.  "Whether consumers drink straight from the can or use LaCroix as a mixer in summertime recipes, we anticipate people will continue to switch to LaCroix.”

The new Passionfruit, Mango and Apricot flavors –- as well as the current nine varieties –- are available at grocers, mass merchandisers, clubs and drug stores nationwide.  

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