Kroger's Corp. Affairs VP Headlines Cause Marketing Forum

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Kroger's Corp. Affairs VP Headlines Cause Marketing Forum

05/17/2007
CINCINNATI -- Lynn Marmer, group v.p./corporate affairs for The Kroger Co. here, will discuss how corporations and non-profits can meaningfully measure their impact on social investments, particularly cause campaigns, as a speaker at the Cause Marketing Forum's fifth annual conference today.

Two of Kroger's recent efforts - Bringing Hope to the Table with America's Second Harvest and Campbell's Soup's pink and white themed cans for breast cancer awareness - have been cited as successful examples of how companies can partner with non-profits and vendors to build promotions for specific causes.

Through these campaigns, Kroger, with its customers and suppliers, helped to raise $7 million.

"These types of promotions increase sales, build customer loyalty, and most importantly, deliver funds back to the communities where they are raised," Marmer said.

Kroger operates 2,468 supermarkets and multi-department stores in 31 states, under two dozen local banners.