Kroger Ups the Ante for Sustainability

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Kroger Ups the Ante for Sustainability

04/16/2008
The Kroger Co. said it has introduced several new programs and products to provide customers with a greater number of environmentally-conscious choices.

"Kroger's approach to sustainability is to partner with our customers and our associates to provide choices so that they can impact their local and global environment in a meaningful way," said Lynn Marmer, the retailer's group v.p./corporate affairs.

Through Kroger's plastic recycling program, plastic bags, dry-cleaning bags, and other plastic shrink wrap can now be recycled at all of its stores under the Kroger, Baker's, City Market, Dillons, Food 4 Less, Foods Co., Fred Meyer, Fry's, Gerbes, Hilander, Jay C, King Soopers, Owen's, Pay Less, Ralphs, Scott's, Smith's, and QFC banners.

The grocer has also launched its first-ever online contest -- Design Kroger's Next Reusable Bag - encouraging customers to submit designs for Kroger's reusable grocery bags.

Kroger's reusable bags have become a household staple with multiple uses," Marmer said. "While Kroger has offered the colorful, low-cost bags for more than a decade, we wanted to give customers an opportunity to express their creativity." The winner of the contest will receive a $500 Kroger gift card.

All participants who enter a design and provide a valid Kroger Plus card will receive a digital coupon for a free reusable bag.