Kroger Taps MyWebGrocer to Enhance Online Services

The Kroger Co. plans to leverage MyWebGrocer’s platform to give its family of 17 banners the ability to provide their consumers faster access to online planning tools, including online circulars, personalized shopping lists, and recipes.

“Consumers are looking for a personalized, efficient, integrated shopping experience, one that recognizes their individual needs, and that delivers the most satisfying and efficient path from planning to checkout,” said Rich Tarrant, founder and CEO of Colchester, Vt.-based MyWebGrocer. “Kroger understands its customers’ needs, and knows that providing these services drives increased customer value and loyalty.”

MyWebGrocer creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. It works with more than 110 retailers nationally, representing over 10,000 stores, and 90 major consumer packaged goods brands.