Coca-Cola’s “Recycle and Win” sustainability effort is coming to the Nashville, Tenn., metropolitan area next month, thanks to the united efforts of Coca-Cola Consolidated, Kroger, Metro Public Works, and the Metro Beautification and Environment. Nashville residents stand to win $50 Kroger gift cards if they’re “caught” recycling the right way.
The six-month program will kick off with educational mailers going out to single-family households in the area’s Urban Service District (USD). The mailer will feature images of which materials should go in residents’ green Curby recycling bins, as well as a “Give it Back” sticker that must placed on bins for a chance to win a gift card.
“We are doing many things to encourage “green living” in the communities where our stores are located,” observed Kroger community affairs manager Melissa Eads. “Our hope is that programs like Recycle and Win will encourage more folks to recycle on a daily basis and live green.” Cincinnati-based Kroger operates 62 stores in middle Tennessee.
“Recycling is an important part of our goal to make Nashville a cleaner and greener city, and increasing the recycling participation rate is one of the recommendations of our Green Ribbon Committee to build more sustainable communities throughout Metro,” explained Mayor Karl Dean. ”Knowing what to recycle and how is an easy and convenient way for every citizen to help preserve our neighborhoods and protect the environment.”
“We want to make recycling a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!” noted Lauren Steele, VP, corporate affairs at Charlotte, N.C.-based Coca-Cola Bottling Co. Consolidated, the second-largest Coca-Cola bottler in the United States. “This fits well with the Coca-Cola ‘Live Positively’ platform.” Steele added that Recycle and Win would help educate new residents and remind current participants in the metro Nashville recycling program how to recycle correctly.
A Coca-Cola Prize Patrol Vehicle will begin visiting area neighborhoods starting the first Monday in April to check the contents of green Curby carts to see if residents have placed in them the appropriate recyclables. The goal is to award 10 gift cards a week for a total of 260 prizes until the program ends in September.
Voluntary curbside recycling is available to the approximately 125,000 households in the area that also receive Metro trash collection service. Metro also provides a network of recycle drop-off sites throughout Davidson County.
To enable non-USD residents to take part in the program, 40 additional $50 gift cards will be awarded at Recycle & Win events planned on Saturdays from 9 a.m. to 1p.m. at Metro drop-off sites. Dates and locations of these events are available at www.nashville.gov/recycle.