Kroger Supporting Breast Cancer Awareness With 'Pink Tag' Promo

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Kroger Supporting Breast Cancer Awareness With 'Pink Tag' Promo

CINCINNATI -- The Kroger Co.'s family of stores, in partnership with many of its vendors, is "Giving Hope A Hand" this month during a campaign to raise money for Susan G. Komen for the Cure, in honor of the latter organization's 25th year in raising awareness of breast cancer.

Kroger will display pink tags on all participating products on the shelves in stores across the country through May 5, 2007. Each time customers purchase pink-tagged items during the campaign, they will be supporting breast cancer awareness in their community.

Kroger and its vendor partners have pledged $2.5 million to assist regional Komen affiliates in raising breast cancer awareness through research, education, screening and treatment.

Several Kroger associates who are breast cancer survivors -- Alisa Hall of Indianapolis, Cecilia Sarabia of Houston and Charlotte Wright of Cincinnati among them -- will be featured on several products this month, including Kellogg's Special K cereal and Keebler Club Crackers.

"As a survivor of breast cancer for the past four years, I do my best to spread the word about dealing with and surviving this disease," said Wright, 59, who works in Kroger's human resources department. "When I was diagnosed, I confided in several Kroger co-workers who had also faced breast cancer. Their support, along with that of my family and friends, has kept me hopeful. Since then, I received treatment and am a survivor! I want to encourage women to be aware and stay informed in order to stop breast cancer before it starts."

During the two-week "Giving Hope a Hand" promotion, each prescription filled at Kroger pharmacies for women age 18 and older will also include breast cancer awareness information supplied by Komen. A fact sheet will be printed along with regular prescription instructions.

Kroger is encouraging women to reduce the risk of breast cancer by knowing the facts and taking action through early detection, maintaining a healthy lifestyle and staying informed.