Kroger Opens Second Online Reusable Bag Contest

The Kroger Co. is once again urging customers to design a reusable shopping bag through an online contest. For the second year in a row, Kroger’s interactive “Design a Reusable Shopping Bag” contest asks customers to submit designs for the Cincinnati-based chain’s reusable grocery bags to complement its existing colorful reusable bags that have become a household staple with multiple uses.

Through May 15, customers can create their designs and vote on their favorite entries online at Anyone who designs a bag and has a valid shopper card will receive an electronic coupon loaded directly to their card for a free reusable bag (a 99-cent value) where valid. Kroger has also teamed up with CafePress so that designers can purchase a reusable bag featuring their own design.

The winner of the contest will receive a $1,000 Kroger gift card and a chance to see their bag design sold in Kroger stores. Four finalists will be awarded $250 Kroger gift cards, and five runners-up will receive $100 Kroger gift cards.

“Helping to sustain the environment and serve our communities is part of Kroger’s core values,” said Lynn Marmer, Kroger’s group VP of corporate affairs. “We partner with our customers and associates to offer choices that can make a real difference in the lives of our customers and their families every day.

The reusable bag campaign is just one part of Kroger’s continuing efforts in several areas that support the retailer’s ongoing commitment to green living and sustainability, among them recycling nearly 1 billion pounds of corrugated cardboard and paper last year; reduced energy use in its stores, plants, warehouses and offices; and, due to growing concerns and customer feedback regarding Bisphenol A (BPA), selling only BPA-free reusable and disposable baby bottles and other infant products in its stores.

In other sustainability news, Grand Rapids, Mich.-based Spartan Stores, Inc. will mark Earth Day by giving away free reusable bags to the first 100 customers today. Additional reusable bags can be purchased for 99 cents at the chain’s D&W Fresh Market, Family Fare, Felpausch, Glen’s and VG’s banners. The seusable bags can hold up to three times more groceries than plastic bags.

“We want to make it easier for our customers to make more environmentally friendly decisions,” said Spartan EVP merchandising Alan Hartline. “If we can get more customers shopping with reusable bags, collectively we can make a big difference.”
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