Kroger, Lanza Group Team for Atlanta Cinco de Mayo Fiesta

The Kroger Co.’s Atlanta division is once again serving as a major sponsor of Fiesta Atlanta 2010 for the fourth annual Cinco de Mayo celebration on deck for Sunday, May 2 in Centennial Olympic Park.

Kroger’s participation will include a “Kroger Isle” area with interactive displays and entertainment for children and adults, free product samples, and information on popular food items. The Kroger arches will welcome attendees to the area as water misters cool down the crowd.

Kroger supports the Hispanic community in Atlanta with both Spanish-language advertisements and bilingual staff in many stores. As such, Kroger’s Atlanta division — which operates over 215 stores covering, Georgia, eastern Tennessee, Alabama and South Carolina — is pumped about its participation in Fiesta Atlanta in 2010, which Glynn Jenkins, director of communications and public relations for the chain’s regional division, said “is not only a terrific Latino community event [but one that] has also grown into a total market event [and] multicultural fiesta for all metro Atlantans to enjoy.”

“Fiesta Atlanta affords Kroger an opportunity to connect face-to-face with some of their most treasured customers,” said Ralph E. Herrera, president of the Lanza Group, LLC, an Atlanta-based Hispanic marketing, PR and events firm that’s spearheading the event.

Fiesta Atlanta is a free daylong festival that features live Latin music on two stages with national and local recording artists. The children’s stage includes lively, colorful acts like Mexican folkloric dancers, clowns, musicians and storytellers. Artists will sell handmade traditional crafts and delicious Latin foods such as tacos and aguas frescas. The festival’s partners will provide samples of their products and interactive displays.
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