Kroger Invites Breast Cancer Survivors to Share Their Courage

"You know having breast cancer is not easy. Talking about it is not easy. Living through it is not easy," says Liz Truppa, a breast cancer survivor and store manager for Kroger's Arizona-based Fry's supermarket chain. "But when you get together with a group of women that have been through it, you know that you'll get through it. It gives you hope. Sharing Courage is just that -- it is sharing the courage that it takes to get through breast cancer."

Truppa is referring to The Kroger Co.'s annual #SharingCourage campaign that asks customers of the nation's largest traditional grocer to join in the fight against breast cancer by taking action online and in local communities. Kroger invites its shoppers to visit the campaign website, where they can find stories of courage shared by Kroger associates and breast cancer survivors and ways to get involved in their communities.

Millions Donated Since 2006

Kroger's family of stores and supporting partners together committed $3 million toward breast cancer research, detection and treatment this year. Since 2006, Kroger and its partners have donated more than $27 million to the fight.

Earlier this week, the company lit its Cincinnati headquarters building pink with General Mills yogurt brand Yoplait, Kroger's Friend in the Fight against breast cancer for five years. During the month of October, Kroger and Yoplait together will donate $1 to the American Cancer Society (up to $20,000) for every tweet or Facebook post that uses #SharingCourage and #FriendsInTheFight.

Kroger operates 2,638 supermarkets and multidepartment stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.