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Kroger Hunts Winn-Dixie's SaveRite Shoppers in Atlanta

CINCINNATI -- The Kroger Co. here is wasting no time soliciting SaveRite shoppers in the metro Atlanta market. On Wednesday, June 22 -- the day Winn-Dixie disclosed its latest plan for closing stores -- the Cincinnati-based chain ran a newspaper ad that included the message that Kroger "Welcomes SaveRite Customers!"

SaveRite is Winn-Dixie's low-price warehouse format, which currently saturates metro Atlanta but will be extinct by the end of the month after the bankrupt retailer exits the market.

In a full-page ad in Wednesday's Atlanta Journal-Constitution, Kroger also advertised its current aggressive pricing deals, open to holders of its Kroger Plus loyalty card. The chain this week is running a "10 for $10" sale, in which shoppers can mix and match such items as Ready Pac Garden Salad, Kroger brand mini peeled carrots, Kroger brand eggs, Kroger brand russet potatoes, Kroger brand apple juice, or Little Debbie Snack Cakes. The promotion began Sunday, June 19 and ends Saturday, June 25.
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