Kroger, GM Team Up to Sell E85 for 85 Cents in Irving

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Kroger, GM Team Up to Sell E85 for 85 Cents in Irving

08/07/2007
CINCINNATI - In a drive-time promotion that will take place this Wednesday, Kroger here and General Motors will team up to promote the use of E85 ethanol fuel by offering it at a price too cheap to pass up.

The automaker is sponsoring a steep discount on ethanol fuel at a Kroger fuel station Wednesday morning at a Kroger gas station in Irving, Texas, one of four North Texas Kroger stations that began offering the 85 percent ethanol fuel last year.

Kroger will be selling E85 for just 85 cents per gallon, nearly 70 percent below the current price of more than $2.54 per gallon, on between 7:30 and 9:30 a.m.

Users of regular unleaded gasoline containing E10 Ethanol will also save 20 cents a gallon during the two-hour promotion. The first 100 customers with GM FlexFuel vehicles to fill up with E85 will receive $25 Kroger refueling cards.

During the event, three GM E85-capable Chevrolet vehicles - including the Impala, Tahoe and Silverado -- will be on display, while corporate experts will be on hand to answer consumer questions.