Kroger to Discuss Collaboration at GMA Forum

Mike Brooks, VP of health and beauty care and non-perishables merchandising for The Kroger Co. will participate in a panel discussion on using collaboration and analytics to improve joint plans and execution, at the upcoming Grocery Manufacturers Association Leadership Forum at The Broadmoor in Colorado Springs, Colo.

Brooks will be joined on the panel by executives from Kroger suppliers Land O’ Lakes, Red Bull and Treasury Wine Estates. Jerry Stephens, VP for Market6’s Kroger Business, will moderate the panel, scheduled for Saturday, Aug. 23, during the leadership forum.

Strategic Category Approach

The panel will discuss how best-in-class collaboration can drive joint business planning and improve execution. Additionally, the panel will examine a strategic category approach that delivers growth, market share gain, improved trade effectiveness and an increase in shopper loyalty.

Kroger and more than 475 of its suppliers use Market6’s collaboration platform, analytics and data to drive their supply chain, merchandising and sales tracking execution every day. With hundreds of merchants, category managers, business analysts and account leaders using more than 15,000 reports each quarter to gain analytic insight, improve business process and drive higher sales and margins, Kroger’s data sharing and analytic environment is one of the largest, most sophisticated supplier collaboration hubs in the industry today.

Deerfield, Ill.-based Market6 provides strategic collaborative planning and execution applications with advanced analytics built-in to guide retailers and CPG companies to more proactive operational decisions and actions.