Kroger Continues Fight to Help End Hunger in America

CINCINNATI -- As part of its continuing leadership in the fight against hunger, the Kroger Co. here is inviting customers to join in "Bringing Hope to the Table," a two-week campaign running this month in every store to support America's Second Harvest, the nation's largest domestic hunger-relief organization.

With the help of numerous vendor partners, "Bringing Hope to the Table" is expected to raise several million dollars in cash and food donations to assist 85 local food banks in communities where Kroger's customers and associates live and work.

Every time customers purchase participating items in any Kroger stores from July 15 through July 28, they will be supporting food banks in their own community. Participating items will be marked with pink "Bringing Hope to the Table" shelf tags.

The hunger relief campaign includes products made by Kellogg's, Keebler, Kraft, Nabisco, Coca-Cola, Nestle USA, and brands represented by Acosta Sales and Marketing. Many of Kroger's own corporate brands, including Private Selection items, are also included in the fundraising effort.

"As one of the largest retail grocers in the country, Kroger is committed to the fight to end hunger in America," said Lynn Marmer, Kroger's group v.p./corporate affairs and a member of the board of America's Second Harvest. "'Bringing Hope to the Table' is a great opportunity for our customers, associates, and vendors to drive funds to food banks in their own communities."

Kroger has helped lead the fight against hunger in the United States for over 25 years. In the past five years, the company has donated over 135 million pounds of food and groceries, valued at more than $200 million, to food banks across the country. In addition to food, Kroger's contributions include products such as toiletries and cleaning supplies -- items families and individuals relying on food banks request most often after food. In 2006 Kroger was selected "Retailer of the Year" by America's Second Harvest, the fourth time in six years the company has received this award.
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