Kroger Calls the Kettle Red

The Salvation Army’s iconic Red Kettles will once again usher in the holiday season at The Kroger Co.’s family of stores.
Each year, customers and associates of the Cincinnati-based grocer support the campaign that provides food, clothing, toys and social services in the communities where funds are raised.

“Through the familiar Red Kettles, our customers and associates are able to make small donations that, added together, make a big difference for local families and individuals,” said Lynn Marmer, Kroger group VP of corporate affairs. “We value our long-standing partnership with The Salvation Army and the impact this campaign has for our neighbors in need.”

In 2010, Kroger customers and associates contributed $12.9 million to the campaign, which represents 9 percent of the record $142 million raised nationwide. The Red Kettle campaign enables The Salvation Army to assist 30 million Americans in more than 5,000 communities across the country.

“Kroger has been a strong and dedicated supporter of The Salvation Army for many years in communities throughout the United States,” said Maj. George Hood, The Salvation Army’s national community relations and development secretary. “As many families continue to feel the impact of the economic downturn, each donation to a red kettle is more important than ever to provide assistance for food, clothing, shelter and more at Christmas and year-round.”

Kroger operates 2,439 supermarkets and multidepartment stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.