Kroger Adds Beauty Care Line to Exclusive Brands Lineup

Kroger has added a signature beauty care line to its growing portfolio of house brands, targeting “family-focused women seeking effortless beauty.”

Named Mirra, the line boasts quality, natural ingredients paired with the latest science to meet three distinct needs: Daily, for routine personal care; Renew, for a rejuvenating time out; and Inspire, for quick transformations for a night out.

The Mirra hair line is also available in three formulations — smoothing, volumizing and color treated — and contains sunflower extract, soy protein, amino acids and chicory root, along with other ingredients, to counteract the harsh effects of hard water and restore a healthy pH balance to hair.

Mirra Renew skin care products feature exfoliating cleanser and assorted creams to hydrate; reduce the appearance of wrinkles, accelerate skin renewal, and firm and lift with ingredients such as aloe, green tea, pro-vitamin A and apricot seeds, while the body care lineup includes bamboo and honey, lemongrass and ginger, black tea and cracked pepper, and Japanese Yuzu fragrances in foaming bath, body wash, body lotion and body mist products.

Cincinnati-based Kroger’s new beauty line additionally features makeup brushes made from quality natural hair and synthetic fibers for the flawless application of color cosmetics.
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