Kraft Takes Steps to Combat Obesity

NEW YORK -- Kraft Foods, Inc. today said it would begin taking steps to address rising obesity rates by capping portion sizes and providing more nutrition information for its products.

Kraft, whose products include Velveeta cheese spread and Oreo cookies, said its efforts would be global, focusing on product nutrition, marketing practices, information for consumers, and public advocacy.

Among its efforts, the Northfield, Ill.-based food company said it will limit portions of single-serve packages, eliminate all in-school marketing, and provide nutrition labeling in all markets worldwide, including markets where it is not required.
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