Kraft, SodaStream Strike Co-Branding Deal
Crystal Light and Country Time beverage flavors for the popular SodaStream soda making system will be available at retail during the second quarter.
Several varieties of the Crystal Light diet beverage and Country Time lemonade, including an all-natural lemonade, will be introduced. This is the first time Kraft Foods’ flavors have been used in a carbonated beverage.
“Adding our sparkle to these popular flavors should attract a new audience to both Kraft and SodaStream, and increase awareness of the soda-making category," stated Daniel Birnbaum, CEO of SodaStream, based in Airport City, Israel.
On Jan. 5, the two companies announced their strategic partnership for the manufacturing, marketing, distribution and sale of Northfield, Ill-based food company's branded flavors.
SodaStream products are available at more than 50,000 retail stores in 42 countries.