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Kraft Names New EVP/Strategy

Michael Osanloo will join Northfield, Ill.-based Kraft Foods Inc. as its new e.v.p./strategy in mid-April, where he will be responsible for the company's portfolio strategy and assisting the business units in identifying strategic opportunities that will drive profitable growth.

Osanloo worked most recently at Harrah's Entertainment, where he held a variety of senior strategic and marketing roles. Prior to that, he was a partner in the retail and consumer products practice at Bain & Co., where he helped improve the effectiveness of strategic, operational and marketing programs at various multibillion-dollar companies.

"Michael brings a terrific mix of planning and operating experience to this new role," said Irene Rosenfeld, Kraft chairman/c.e.o. "As we implement our growth strategy, I'm confident that Michael's expertise will help accelerate Kraft's growth." Osanloo will report directly to Rosenfeld and become a member of Kraft's executive team.
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