Kmart to Launch New Pet Food Brand

HOFFMAN ESTATES, Ill. -- Just in time for National Pet Month in May, mass merchandiser Kmart has launched a new line of private label pet products for dogs and cats called Champion Breed.

The new line includes:

-- Nine varieties of dry cat food including Senior, Kitten, and Indoor, and eight types of wet cat food;
-- Fourteen varieties and sizes of dry dog food, including Puppy, Adult, Senior, Large and Small Breed, and six types of wet dog food;
-- Thirteen varieties of dog treats and biscuits, including jerky strips, peanut butter biscuits, and bacon & cheese treats;

The products will be introduced now through May at Kmart stores all over the country, with the exception of the wet pet food, which is not yet available.

In addition, to celebrate National Pet Month, participating Kmart stores nationwide will partner with local shelters to host pet adoption drives on May 19. The following week, on May 26, local veterinarians will be available at participating stores to offer free checks and advice on the care and health of pets.

"The new Champion Breed line of pet products is just one example of how Kmart is aiming to provide our customers with unexpected quality and value," said Peter Whitsett, s.v.p., merchandising officer, Sears Holdings, in a statement.
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