Kmart to Grow Private Label Drink Line with 32 Items

HOFFMAN ESTATES, Ill. - Kmart said it is rolling out 32 new products to its assortment of private label beverages under the American Fare brand name, including vitamin water, bottled green iced tea, Free Fall and Loop energy drinks, and Fruit FX (fruit- flavored water), and a 10-pack of juice pouches with 100 percent of the recommended daily value of vitamin C.

"From energy drinks, flavored water, vitamin water and teas popular with teens and young adults, to real juice pouches and mini-bottles of fluoridated water for the entire family, there's a full range of new American Fare beverages," said Tom O'Boyle, v.p./g.m.m./food & consumables for Sears Holdings.

The new items join the existing line of American Fare beverages, which includes a wide variety of flavored sparkling waters and various drinking and spring water products. Kmart expects to have the new products available at all Kmart stores nationwide in April.
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