Kmart Counters Wal-Mart with 90-Day Generic Script Program
HOFFMAN ESTATES, Ill. -- In response to Wal-Mart's decision to offer $4 costs on limited generic drugs, Kmart here reiterated its support for a 90-Day Generics Program that offers a convenient 90-day supply of selected generic prescriptions for $15.
The program, which began in May of this year, has been in effect in all 1,100 Kmart pharmacies nationwide, and provides added economic, time and compliance value.
"While Wal-Mart's program appears to be a cost-saver at first glance, Kmart's 90-day program is a better value and time saver for customers, allowing them to return to the store every three months instead of every 30 days to refill their prescriptions," says Mark Doerr, Kmart's v.p. of pharmacy. "The $15 cost spread over three months ultimately means that customers are paying $5 a month for refills, but saving money on gas and valuable time associated with frequent trips to the pharmacy."
Doerr said the program helps customers remain compliant with their drug treatment regimens by taking their medications when prescribed. "Customers who are refilling every three months are more likely to remember to take their medications, and less likely to worry about running low at the end of each month."
Minneapolis-based Target Corp. also said it will match Wal-Mart's new lower priced generic drug effort in the Tampa Bay area beginning immediately as part of its commitment to remaining consistent with its long-standing practice to be price competitive with the world's largest retailer.
The program, which began in May of this year, has been in effect in all 1,100 Kmart pharmacies nationwide, and provides added economic, time and compliance value.
"While Wal-Mart's program appears to be a cost-saver at first glance, Kmart's 90-day program is a better value and time saver for customers, allowing them to return to the store every three months instead of every 30 days to refill their prescriptions," says Mark Doerr, Kmart's v.p. of pharmacy. "The $15 cost spread over three months ultimately means that customers are paying $5 a month for refills, but saving money on gas and valuable time associated with frequent trips to the pharmacy."
Doerr said the program helps customers remain compliant with their drug treatment regimens by taking their medications when prescribed. "Customers who are refilling every three months are more likely to remember to take their medications, and less likely to worry about running low at the end of each month."
Minneapolis-based Target Corp. also said it will match Wal-Mart's new lower priced generic drug effort in the Tampa Bay area beginning immediately as part of its commitment to remaining consistent with its long-standing practice to be price competitive with the world's largest retailer.