Kings Crowned Winner of Manischewitz Display Contest

The Manischewitz Co. has named the first-place winner of its inaugural retailer display contest in honor of Jewish American Heritage Month (JAHM): King’s Supermarket in Short Hills, N.J. The aim of the contest, which invited retailers to create in-store displays paying tribute to the occasion, was to boost awareness of JAHM, a month-long celebration of the contributions made by Jewish Americans to American heritage.

Thirty retail chains across the United States took part in the contest, employing such display components as poster boards, balloons and shelf talkers. As first-prize winner, King’s received $5,000 to donate to a charity of its choice. Manischewitz also provided a catered lunch for all of the employees of the Short Hills store. Parsippany, N.J.-based King’s operates 24 locations throughout northern New Jersey and New York’s Long Island,

The other winners were second-place Bigg’s Grocery Store in Cincinnati, which received $2,000 to go to a charity of its choice, and third-place Giant Food Store in Linglestown, Pa., which received $1,000 for its charity. The contest judges rated the entries according to size, product assortment and overall creativity.

Manischewitz is a supporter and major corporate sponsor of JAHM, which was created by a Congressional Resolution and Presidential Proclamation declaring the month of May as Jewish American Heritage Month.

The Secaucus, N.J.-based company’s well-known brands include Manischewitz, Season, Rokeach, Guiltless Gourmet, Horowitz Margareten, Mishpacha, Goodman’s, Mrs. Adler’s, Mother’s, Carmel, Croydon House, Jason and Asian Harvest.