King & Prince Seafood Launches Social Media Initiative

In an effort to engage directly with operators to exchange ideas and information, Brunswick, Ga.-based King & Prince Seafood has launched a social media initiative, beginning with Facebook pages for both the company and its product, Sushi Bob. The pages will feature recipes, information and trends within the industry and company.

The company’s effort is designed to utilize social media as “a new tool to connect with our customers, provide the most up-to-date information, and continue to drive our business,” said Mike Tigani, director of marketing for King & Prince. “Innovative products like Sushi Bob position us to have much success in the social media realm.”

Sushi Bob is a line of sushi kits targeted to non-commercial and college and university operators. The product launched in September 2012 and won Seafood International’s “Best New Product of 2012” award.

With over 60 years of experience, King & Prince delivers minimally-processed seafood while adhering to strict quality control, food safety and sustainability guidelines. The company’s products include King & Prince, Mrs. Friday’s, Sushi Bob, Oceanway and Pride of Alaska.