King & Prince Seafood Launches Lenten Promo

In an effort to turn occasional seafood diners into long-term seafood lovers, Brunswick, Ga.-based King & Prince Seafood has launched a Lenten rebate promotion that lets operators menu a wide selection of seafood meals at value prices.

The Lenten rebate features a list of the company’s most popular products in three categories: Fish, Shrimp and Specialty Seafood. Among the favorites included are Lightly Breaded Shrimp, Tavern Battered Haddock, Creamy Butter Herb Tilapia and Lobster Sensations. Operators can get as much as $10 off per case, depending on the quantity and variety of items ordered.

“People like to order seafood out because it’s different from what they normally prepare at home,” said Michael Alexander, VP of Sales & Marketing at King & Prince. “So we’ve been working with chefs to design a product line that lets operators add a lot more seafood options at price points that will drive repeat business, and generate good margins. With this Lent promotion, they can get started with very little risk.”

Full details are available on the King & Prince website where visitors can also pick up culinary tips and recipe ideas, as well as sign up for a free on-site cutting.

With over 60 years of experience, King & Prince is the world’s second largest seafood company. Brands include King & Prince, Mrs. Friday’s, Sushi Bob, Oceanway and Pride of Alaska.