KeHE Distibutors will open a new Nature’s Best Powered by KeHE facility this month in Stockton, Calif.
“Within the first 90 days post acquisition of Nature's Best, we recognized that the integrated value of both organizations is greater than either alone," said Mike Leone, chief commercial officer, KeHE. "Nature's Best has a very strong reputation and brand recognition west of the Rocky Mountain. The rebranding process is about more than just the KeHE logo itself … The KeHE brand is a promise to our customers that flows from our values and our culture.”
The Nature’s Best facility in Chino, Calif., also will be rebranded in the coming weeks.