Joan of Arc Launches ‘It’s Not You, It’s Brie’ Contest

DCI Cheese Company will launch its latest promotional enter-to-win contest in 2013, titled “It’s Not You, It’s Brie,” sponsored by Joan of Arc, the company’s line of French cheeses. Throughout January and February, daily prize winners will each receive a $50 Restaurant.com gift card.

Participating retailers will offer coupons for Joan of Arc cheeses throughout the contest period, Jan. 1- Feb. 28. Consumers with smart phones can also connect online directly via the promotional display’s QR code to access the entry form and product coupon, as well as view recipes and wine pairings.

“The $50 Restaurant.com gift cards will provide our daily winners with valuable savings to treat their loved ones to a nice dinner at more than 18,000 restaurants nationwide,” said Katie Jury, marketing manager for Richfield, Wis.-based DCI. “But you don’t necessarily have to go to a five-star restaurant to show your appreciation to that ‘special someone.' You can also set up a simple spread with Joan of Arc brie, strawberries and champagne for a special at-home date.”

Details about the “It’s Not You, It’s Brie” promotion, including full contest rules, will be available on the contest’s website throughout the promotion. Prize winners will be announced on the brand’s Facebook page.

DCI Cheese Company markets and sells a broad range of imported and domestic specialty cheese brands including Black Creek, Great Midwest, Joan of Arc, King’s Choice, Nikos, Organic Creamery, Salemville and Stella, among others.