Jif Creative Recipe Contest Can Help Pay for College

Jif Peanut Butter, a brand of the Orrville, Ohio-based J.M. Smucker Co., is currently accepting entries for the Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest. Through Nov. 13, 2009, parents can help their 6- to 12-year-old children submit a creative sandwich recipe for the chance to win a $25,000 college scholarship fund. Four runners-up will each get a $2,500 scholarship fund.

“For the past seven years, Jif has been committed to nurturing creativity in children while engaging families in the kitchen,” noted J.M. Smucker Co. director, corporate communications Maribeth Badertscher. “Lifelong skills such as measurement and teamwork can be taught as parents and kids enjoy making memorable mealtime moments together.”

The original recipe submissions, which must contain at least two tablespoons of a Jif Peanut Butter variety, will be judged on creativity, nutritional balance, taste, appearance and ease of preparation. Ten semifinalists’ recipes will be chosen in January 2010 and posted online, where peanut butter fans age 13 and up can vote for the five finalists who will take part in a live judging event in New York during March 2010.

Parents also have a shot at being a judge at the contest finals. From Aug. 21, 2009, through Nov. 13, 2009, adults can submit an essay that answers, in no more than 250 words, the question “How do you make the best choices for your family?” The winner will earn a seat at the judging table at the live judging event in New York.

“Last year’s winner, Judy Detter from Pennsylvania, helped judge the seventh annual event,” said Badertscher. “In her winning essay, Judy said she wears ‘many hats throughout the day’ and described her jobs as the family’s cook, financial manager and role model as challenging but rewarding.”

Consumers can find information about the contest, as well as previously unseen footage of the Seventh Annual Jif Most Creative Peanut Butter Sandwich Contest, at www.Jif.com. Last year, the contest received the most entries in its history, according to the J.M. Smucker Co.
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