Jewel-Osco, FOX Chicago Launch Bag Program

In honor of Earth Day, Jewel-Osco and WFLD FOX Chicago rolled out the "Choose to Reuse" challenge, an initiative with the goal of increasing consumer use of reusable bags to prevent millions of plastic bags from ending up in area landfills.

The program consists of public service announcements (PSAs) created by and presented on FOX Chicago, including in-store advertising, and an Earth Day promotion that gave away free reusable bags to the first 100 customers who brought in 10 plastic bags to be recycled at any Jewel-Osco store. "Good Day Chicago" meteorologist Mark Strehl reported live from the Jewel-Osco store at Kinzie and Desplaines in Chicago throughout yesterday morning, sharing insights on the advantages of reusing and recycling, as well as demonstrating some eco-friendly products.

"Jewel-Osco is dedicated to environmental stewardship and eliminating waste through clean-earth projects and recycling," noted Jewel-Osco president Keith Nielsen. "This is a 'green' effort in which everyone can participate."

Jewel-Osco introduced its first paper-recycling program in 1942. By 1990, the company began a plastic bag-recycling program. Since then, more than 14,200 tons of plastic bags have been recycled, much of which has been turned into TREX lumber, a synthetic lumber product used to build park benches, playground equipment and other durable products.

"This is a wonderful opportunity to demonstrate simple ways that we can all help reduce waste and be a little more 'green' in our everyday lives," said Patrick Mullen, FOX Chicago’s VP and GM.

In support of "Choose to Reuse" and the company's partnership with FOX Chicago, Jewel-Osco made $10,000 donations to two environmental organizations on Earth Day: The Morton Arboretum, in Lisle, Ill., and Chicago Gateway Green.

Jewel-Osco, a division of Eden Prairie, Minn.-based Supervalu, Inc., operates 185 stores in Illinois, Iowa and Indiana.
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