Jewel-Osco Celebrates Hispanic Heritage Month

Supervalu’s Jewel-Osco chain will celebrate Hispanic Heritage Month with its third annual VIP reception, “Sabor de la Herencia Hispana,” on Sept. 22 at Chicago’s National Museum of Mexican Art.

The event, which translates as “Taste of Hispanic Heritage,” is dedicated to recognizing the continuous efforts and outstanding contributions made by leaders from the civic, business and non-profit sectors of the community. The event will also highlight the unique flavors and richness of Latin cuisine, by showcasing exclusive dishes developed by culinary students from Chicago’s St. Augustine College.

“We are proud to observe Hispanic Heritage Month with an event that celebrates the culture and traditions of the Latino community,” said Jewel-Osco President Keith Nielsen. “Sabor de la Herencia Hispana supports the culinary talent of Hispanic youth and recognizes the exceptional contributions of this community.”

During the VIP reception, the retailer will award $15,000 in grants to Association House, Namaste Charter School and The Resurrection Project. The work of these organizations mirrors the company’s charitable giving strategy, which focuses on three areas – hunger relief, nutrition education and environmental stewardship.

The reception will also serve as an opportunity for Jewel-Osco to underscore its long-term business relationship with Latino vendors, by recognizing Goya Foods with the 2010 Vendor of the Year Award.

The retailer will further celebrate Hispanic Heritage Month with a series of in-store “Sabor de Jewel” (Taste of Jewel) culinary events that will feature authentic Latin- American recipes.

Established in 1899, Jewel-Osco operates 182 stores in Illinois, Iowa and Indiana. Minneapolis-based Supervalu Inc. operates 4,270 stores across the United States.

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