Jennie-O Gives Breakfast a Wake-up Call

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Jennie-O Gives Breakfast a Wake-up Call


Jennie-O is inviting Americans to give breakfast a wake-up call through its “Make The Switch” campaign, a broad-reaching marketing effort to support the launch of the brand’s new and improved turkey bacon line.

The launch of the new product is part of an ongoing effort from Jennie-O to help the world discover the great taste of turkey. Based on the idea that people would be more likely to switch to turkey in a familiar environment, Jennie-O has visited high-profile locations in Los Angeles, New York and Boston to introduce the new product. A breakfast-focused television ad is a central effort within the marketing campaign and is now running nationally.

“Jennie-O is on a mission to show the world how easy and delicious it is to eat well,” said Jen Ehresmann, director of marketing for Willmar, Minn.-based Jennie-O Turkey Store. “Through its highly visible Make The Switch campaign, the company has energized the turkey category and amplified awareness of the Jennie-O brand across its product lines. Our current focus is breakfast because we believe in the importance of adding nutritious protein during the morning meal—to ensure the day begins right.”

Containing no MSG, no high-fructose corn syrup, no artificial sweeteners, no trans fats and no partially hydrogenated fats, Jennie-O turkey bacon joins a full suite of Jennie-O breakfast products including turkey breakfast sausage links and patties, as well as lean ground turkey.

Jennie-O Turkey Store, Inc., a wholly owned subsidiary of Hormel Foods Corp., offers an array of more than 1,500 fresh, frozen, refrigerated and deli turkey products that are distributed throughout the U.S. and 27 countries worldwide.