Jelly Belly Spills the Beans

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Jelly Belly Spills the Beans

06/22/2009
Jelly Belly Candy Co. is launching a national BeanBoozled Spin Game sweepstakes, inviting intrepid fans to be bamboozled by the wild and wacky flavors in the Jelly Belly BeanBoozled line of jelly beans. The BeanBoozled Spin Game launches July 1 online at BeanBoozledSpin.com.

The sweepstakes will be promoted online at JellyBelly.com and on social networking sites, such as Facebook, through a custom widget that fans can share with friends. Visitors can spin the wheel on the promotion microsite to see which flavor they land on: Licorice or Skunk Spray? Coconut or Baby Wipes? Participants will experience the fun of BeanBoozled by viewing a short and hilarious clip of a fan getting BeanBoozled.

If they are lucky and land on a good-tasting Jelly Belly bean, they can win one of over 1,000 instant win prizes. Prizes include iPods, iTunes gift cards, flip camcorders and, of course, Jelly Belly BeanBoozled Game Boxes. One fan will win a brand new 52-inch HDTV. The winner of the widget popularity contest will win a Nintendo Wii Starter Kit along with the brand-new Jelly Belly Ballistic Beans video game. The promotion runs through Nov. 1, 2009.

- Nielsen Business Media