Jelly Belly Readies Picture-perfect Store Promo

For the spring 2012 season, Jelly Belly Candy Co. will roll out a store promotion enabling consumers who buy two specially marked bags of Jelly Belly jelly beans or Jelly Bean Chocolate Dips to receive five free photo cards that can be redeemed online to create personalized cards with their own photos or designs.

To redeem the special offer, consumers will use codes printed inside promotional packages of Jelly Belly beans to unlock the photo greeting cards offer, which is valued at $11. The unique codes will allow consumers to log onto a popular online photo-sharing website to customize and create their cards.

The on-pack consumer promotion will launch Jan. 3, 2012, and runs through July, covering such major greeting card events as Valentine’s Day, Easter, Mother’s Day, Father’s Day and graduation season.

In-store signage for bulk bins and online advertising will support promotion, with samplings at events across the country providing additionally publicity. Jelly Belly bean promotional packages will ship to stores Dec. 15, 2011, through March 31, 2012.

Promotional display shippers and power wing units with dedicated promotional graphics will offer retailers easy merchandising solutions. Display shippers pre-packed with 72 7-ounce 30-Flavor bags, a 72-count split of the 7-ounce 30-Flavor bags and 6.5-ounce new Jelly Belly Snapple flavors, and 96 2.8-ounce Jelly Bean Chocolate Dips bags, to provide a wide range of best-selling products from the Fairfield, Calif.-based company.

More information about the promotional display shippers is available by calling the Jelly Belly Customer Service line at 800-323-9380.