Jack Link's Helps Consumers Furnish 'Man Caves'

Jack Link’s Beef Jerky, the No. 1 U.S. meat snack brand, has introduced the “Wild Side Man Cave” sweepstakes and promotion, which enables fans to enter a Sasquatch-style “man cave” online at www.JackLinks.com/mancave. Sasquatch is the hirsute star of the Minong, Wis.-based brand’s “Messin’ With Sasquatch” ad campaign.

Using a unique 14-digit code available on specially marked packages of Jack Link’s products, sweepstakes entrants can register for the opportunity to win a Wild Side Man Cave from the brand.

In keeping with Jack Link’s multiyear sponsorship of the World Series of Poker (WSOP), the Wild Side Man Cave boasts a poker theme. One grand-prize winner will receive a package worth more than $10,000 and including a flat-screen TV, theater-style couch, custom Jack Link’s poker table and chair, poker set, bar, refrigerator, Xbox gaming console, dart board, Sasquatch standee, and Jack Link’s meat snacks. Additionally, consumers can play to win a range of second- through 10th- place prizes, along with hundreds of instant-win prizes for their own man caves.

“Poker and jerky are necessities in every great man cave,” noted Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “The Jack Link’s Wild Side Man Cave sweepstakes celebrates the growing popularity of man caves — a place where men can be men and ‘Feed Their Wild Sides’ — and our great relationship with the World Series of Poker.”

Registration for the grand prize and second- through 10th-place prizes is open through December 2010, while thousands of additional instant-win prizes, among them T-shirts, hats, poker sets and Jack Link’s products, will be given out through April 30, 2011.