IFCO Introduces Fresh Market Advantage Merchandising

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IFCO Introduces Fresh Market Advantage Merchandising


IFCO, a global provider of reusable plastic containers (RPCs), has introduced a suite of RPC solutions developed to provide its grocery retail partners with the company’s Fresh Market Advantage. These solutions combine the right RPC design, efficient supply chain logistics, and impactful retail merchandising support.

The Fresh Market Advantage merchandising solutions were developed in concert with leading North American retailers and growers to ensure requirements of the supply and demand sides of the industry are met with the ultimate goal of increasing fresh produce sales for RPC users. “Utilizing packaging that protects product quality is critical to connecting with shoppers and increasing sales,” said Hillary Femal, IFCO’s director of strategic market development. “Consumers want to see beautiful, high-quality product and the information they need to make their decision. Our Fresh Market Advantage solutions are the most effective way to meet their needs.”

IFCO is an international logistics service provider with more than 210 locations worldwide. IFCO operates a pool of over 165 million Reusable Plastic Containers (RPCs) globally, which are used primarily to transport fresh produce from growers to leading grocery retailers. It handles all RPC logistics, from distributions to cleaning to re-entry into the supply chain. After retail use, IFCO RPCs are folded, collected and shipped back to one of IFCO’s service facilities where they are sanitized and prepared for re-use. IFCO is part of Brambles Limited.