IDDBA Seeks Decorators for Cake Challenge

The International Dairy-Deli-Bakery Association (IDDBA) is looking for contestants for its 18th annual Cake Decorating Challenge, to be a featured event at its Dairy-Deli-Bake Seminar and Expo, June 2-4 in Orlando, Fla.

Three store-level decorators will have the opportunity to create show-stopping displays that promote their artistic abilities and show off the talent and hard work that sells cakes for their companies.

Judges are looking for decorators who have skills in three areas: production cakes, theme cakes and wedding cakes. The three-day challenge begins with creating enough production cakes to fill an 8-foot bakery case. Day 2 is devoted to the creation of a custom-design wedding cake. On the last day, each contestant will decorate three cakes of their choosing, one from each category: special occasion, theme/event and decorator’s choice.

Three contestants (one store-level decorator from each of three supermarkets) will compete for first-, second- and third-place trophies. IDDBA will cover transportation lodging and meals for each contestant during the contest. Materials and tools will be provided and each contestant will be able to keep the full set of professional cake decorating tips and supplies used for the challenge.

To enter, decorators must send a photo album of their best cakes, along with an entry form. The more photos sent, the easier it is for the selection committee to determine the skill level when choosing the contestants. Photo albums will be returned. Supermarket retailers may enter as many cake decorators as they choose.

Deadline for entering is Feb. 14. Visit the IDDBA website for more information and an entry form. E-mail Anne Terrien with any questions, or call her at 608-310-5000.

Madison, Wis.-based IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese and supermarket foodservice industries.