Hy-Vee Unveils New Generic Drug Program

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Hy-Vee Unveils New Generic Drug Program

DES MOINES, Iowa -- Hy-Vee here tomorrow will launch a new generic prescription drug program in all of its supermarket pharmacies and drugstores.

The program will offer a 30-day supply of 400 generic drugs at a cost of $4 per prescription. The medicines on the list include antibiotics and drugs that treat chronic aliments such as allergies, asthma, arthritis, diabetes, cholesterol, and digestive issues.

"We embark on this program in the spirit of exceptional value and helpful service,” said Hy-Vee c.e.o. Ric Jurgens. “Those are our trademarks. But we also do it out of a deep commitment to helping customers live easier, healthier, happier lives."

The program is available to all customers regardless of insurance or co-pays, and requires no forms to fill out or special cards to carry. Lists of the generic medicines included in the program will be available at every Hy-Vee pharmacy counter and on its Web site.

“The landscape of medicine in regard to drug therapy is changing," said Bob Egeland, assistant v.p. of pharmacy. "Pharmacists are exceptionally trained to help customers understand generic drugs. But at Hy-Vee, it's not just about filling a prescription. We have an entire team of friendly, approachable health care professionals with the knowledge and expertise to assist customers in all of their health care needs."

In addition to the new program, Egeland said that Hy-Vee will continue to help shoppers understand what lifestyle changes they can make to reduce the need for the medication.

Over the last several years, Hy-Vee developed several programs and events that promote healthy lifestyles. In addition to adding pharmacies to its stores, the company's HealthMarkets offer an array of private label, natural and organic products. It has registered dietitians at more than 100 locations, and holds classes and events in Hy-Vee Club rooms cover a variety of topics such as disease management, diet, exercise, and healthy cooking.

In 2007 the company sponsored the inaugural Hy-Vee Triathlon to encourage consumers to have fun while developing a fitness routine.

Hy-Vee is an employee-owned corporation operating 222 retail stores in seven Midwestern states. For 2007 the company recorded total sales of $5.6 billion, ranking it among the top 20 supermarket chains and the top 40 private companies in the United States.