Hy-Vee Signs on With IRI for Category Management, Marketing Insights

Hy-Vee, Inc. has signed on with Information Resources, Inc. (IRI) to begin leveraging the latter’s Impact for Retail business intelligence portal to gain comprehensive insights on market and competitive performance, category management analysis, and planning processes.

“IRI’s Impact for Retail is being utilized to help address everyday business questions for our category management team,” said Hy-Vee AVP/category management/dairy Bernard Beary. “The easy-to-use Web portal allows Hy-Vee the ability to quickly and easily identify potential problem areas on which to focus. It also enables us to dive deeper and determine where we need to improve our overall performance. The solution offers pre-built business questions that easily direct our teams to the most critical analyses and information.”

Launched by Chicago-based IRI in 2008, IRI Impact for Retail is a Web-based retail intelligence portal that delivers market, consumer, category, competitive and industry insights for daily marketing and category management retail business analysis and planning needs. It offers a single point of access to multiple data sources, drillable key performance indicators (KPIs), guided analysis flows and an executive dashboard to enable the user to quickly gain insights and take action to improve overall business performance.

West Des Moines, Iowa-based Hy-Vee, Inc. is a privately held company operating 225 supermarkets in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska and South Dakota. About half of its supermarkets are in Iowa, as are most of its 25-plus Hy-Vee (formerly Drug Town) drug stores.
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